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Choosing the right voice for your project can be tricky! After all it needs to represent you and your brand and whether we mean to or not, the truth is that we all make judgments based on accents, pace, tone, pitch and the quality of voice we are hearing. Ever noticed that 

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It's not just about reading the words! The voice artist needs to be able to lift the copy from the page, They need to use your words to create a connection with your audience, and therefore they need to understand who your audience are! 

This is where actors come in handy! Actors are trained to connect with an audience. In order to act, one has to understand people.